University of Tehran Press Organizational Culture Management 2423-6942 14 1 2016 03 20 Identification, Validate and Prioritize "Employer Brand Attractiveness" (Case: Job Seekers in the City of Qom) Identification, Validate and Prioritize "Employer Brand Attractiveness" (Case: Job Seekers in the City of Qom) 301 321 56517 10.22059/jomc.2016.56517 FA Ali Hamidizadeh Assistant Professor, Farabi Campus, University of Tehran, Iran 0000-0003-4489-570X Jabbar Babashahi Assistant Professor, Farabi Campus, University of Tehran, Iran 0000-0003-3719-1018 Mansoure Mohamadnezhad Fadardi MSc. Student, Farabi Campus, University of Tehran, Iran Journal Article 2015 01 10 A large part of the proposed values by employers in the labor market are provided through a special kind of brand called "Employer Brand" which leads to the creation of an attractive image of the employer and appliance for a job by job seekers. This research intends to prioritize the employer brand attractiveness to offer suggestions on employer branding. This is a survey descriptive research of which its data has been collected from a random sample of 273 job seekers in the city of Qom. The survey instrument is a questionnaire including the 'employer attractiveness' scale developed by Breton et al. (2005). Data has been analyzed by exploratory factor analysis in SPSS software. The results show that 21 items of the employer brand attractiveness are included six dimensions. These dimensions are innovation values, educational values, personal development values, human-oriented values, social values and economical values. These dimensions are ranked in terms of the Friedman test. Analyses results shows significant differences between the perceived importance levels of employer attractiveness dimensions. Respondents attribute the highest importance to economical values and the least importance to human-oriented values. <strong> </strong>   <strong> </strong> A large part of the proposed values by employers in the labor market are provided through a special kind of brand called "Employer Brand" which leads to the creation of an attractive image of the employer and appliance for a job by job seekers. This research intends to prioritize the employer brand attractiveness to offer suggestions on employer branding. This is a survey descriptive research of which its data has been collected from a random sample of 273 job seekers in the city of Qom. The survey instrument is a questionnaire including the 'employer attractiveness' scale developed by Breton et al. (2005). Data has been analyzed by exploratory factor analysis in SPSS software. The results show that 21 items of the employer brand attractiveness are included six dimensions. These dimensions are innovation values, educational values, personal development values, human-oriented values, social values and economical values. These dimensions are ranked in terms of the Friedman test. Analyses results shows significant differences between the perceived importance levels of employer attractiveness dimensions. Respondents attribute the highest importance to economical values and the least importance to human-oriented values. <strong> </strong>   <strong> </strong> https://jomc.ut.ac.ir/article_56517_4475187bf081e4aebd02eef0eeb7b72c.pdf