University of Tehran Organizational Culture Management 2423-6942 3 1 2005 03 21 - - 14205 FA Journal Article 1970 01 01 Strategic planning has a key role in causing organizations to gain success in competition with others. If this kind of planning that is often used by great organizations is worked out correctly, it leads managers to choose some strategies which bring success and superiority for small enterprises, in case they are carried out properly and in good time. This paper intends to identify existing differences between strategic planning in big organizations and strategic planning in small enterprises. Moreover, by comparing existing models of strategic planning for small and big organizations, it intends to propose a proper model of this kind of planning for small enterprises. From the viewpoint of purpose, this research is applicable and from the aspect of method of gathering data is descriptive. Since it studies small part-making enterprises, it can be considered as a sample or case study. The statistic population of the research covers managers of small part-making enterprises in Tehran Province and since they have some common characteristics, a sample is chosen at random. For gathering necessary data, primary data is also gathered in addition to secondary data gathered by means of questionnaire and consecutive interview. Gathered data has been analyzed by means of Z test (normal population and more than 30 samples). The result of analysis of data shows that from the viewpoint of statistic sample there is difference between strategic planning in big enterprises and this kind of planning in small enterprises in various cases. And the proposed model in this research is from various aspects proper for small enterprises. Strategic planning has a key role in causing organizations to gain success in competition with others. If this kind of planning that is often used by great organizations is worked out correctly, it leads managers to choose some strategies which bring success and superiority for small enterprises, in case they are carried out properly and in good time. This paper intends to identify existing differences between strategic planning in big organizations and strategic planning in small enterprises. Moreover, by comparing existing models of strategic planning for small and big organizations, it intends to propose a proper model of this kind of planning for small enterprises. From the viewpoint of purpose, this research is applicable and from the aspect of method of gathering data is descriptive. Since it studies small part-making enterprises, it can be considered as a sample or case study. The statistic population of the research covers managers of small part-making enterprises in Tehran Province and since they have some common characteristics, a sample is chosen at random. For gathering necessary data, primary data is also gathered in addition to secondary data gathered by means of questionnaire and consecutive interview. Gathered data has been analyzed by means of Z test (normal population and more than 30 samples). The result of analysis of data shows that from the viewpoint of statistic sample there is difference between strategic planning in big enterprises and this kind of planning in small enterprises in various cases. And the proposed model in this research is from various aspects proper for small enterprises.

University of Tehran Organizational Culture Management 2423-6942 3 1 2005 03 21 - - 14206 FA Journal Article 1970 01 01 This research is carried out to show the position of Islamic government m relation to ethics of marketing in ideal and factual levels. This is important, for one of the necessities of -development and economic prosperity is paying attention to ethics of marketing. In this research, three samples; clergies, managers of governmental fIrms and private firm are chosen. Questionnaires were in relation with ethics and Lvcurt marketing. First in relation to answers of three eroupS to Questions of research. the method of factor analysis for identifvine purposes and multi-dimensionality of various Systems were used. Four factors were achieved that are: the effect of ethics and Islamic values and their long-term profit, the relation .of moral principals with fmancial. success of firms and development of society to new levels of justice, the relation of financial success of fIrms and immoral behaviors and observing ethics and its gradual propaganda by fIrms. In the next phase of research, in the structure of each factor, a question with highest prime has been chosen as index variable. And for it, a test was carried out between average of the groups answers. The result shows that in the relation with some of the factors, there is meaningful difference emanated from the role and position of each group in society. This research is carried out to show the position of Islamic government m relation to ethics of marketing in ideal and factual levels. This is important, for one of the necessities of -development and economic prosperity is paying attention to ethics of marketing. In this research, three samples; clergies, managers of governmental fIrms and private firm are chosen. Questionnaires were in relation with ethics and Lvcurt marketing. First in relation to answers of three eroupS to Questions of research. the method of factor analysis for identifvine purposes and multi-dimensionality of various Systems were used. Four factors were achieved that are: the effect of ethics and Islamic values and their long-term profit, the relation .of moral principals with fmancial. success of firms and development of society to new levels of justice, the relation of financial success of fIrms and immoral behaviors and observing ethics and its gradual propaganda by fIrms. In the next phase of research, in the structure of each factor, a question with highest prime has been chosen as index variable. And for it, a test was carried out between average of the groups answers. The result shows that in the relation with some of the factors, there is meaningful difference emanated from the role and position of each group in society.

University of Tehran Organizational Culture Management 2423-6942 3 1 2005 03 21 - - 14207 FA Journal Article 1970 01 01 During two recent decades, direct foreign investment in Iran has been in the form of common firm. For it has some benefits such as optimization of overall economy indexes, decreasing risk and expenses and achieving knowledge and technology for both host government, mother firm and firm that receives investment. Some thinkers, such as Bluenejin (1996), believe that if government doubles its support of common firms, the direct foreign investment will be sextuplicated. Iranian managers of the mentioned firms have believed that the mentioned support is totally necessary and effective for their success. The result of this research shows that government can pave the ground for permanence of domestic capitals and increase of quality and quantity of foreign investment by increasing cultural, social, educational propriety and providing kinds of supports that are mentioned in the theories of this research. During two recent decades, direct foreign investment in Iran has been in the form of common firm. For it has some benefits such as optimization of overall economy indexes, decreasing risk and expenses and achieving knowledge and technology for both host government, mother firm and firm that receives investment. Some thinkers, such as Bluenejin (1996), believe that if government doubles its support of common firms, the direct foreign investment will be sextuplicated. Iranian managers of the mentioned firms have believed that the mentioned support is totally necessary and effective for their success. The result of this research shows that government can pave the ground for permanence of domestic capitals and increase of quality and quantity of foreign investment by increasing cultural, social, educational propriety and providing kinds of supports that are mentioned in the theories of this research.

University of Tehran Organizational Culture Management 2423-6942 3 1 2005 03 21 - - 14208 FA Journal Article 1970 01 01 With regard to theoretical history of research and by using ThreeBranched Model (3c) which has these dimensions; Co-structure, Context, Content, it is attempted to design 11 systems and for the designed ones, with regard to theoretical bases and Alavi evidences and classification of index variables on the base of their compatibility with each other in 3c model, 48 variables were derived and the variables were conformed with 3c model along with sources and emanators, and then Dulikerity questionnaire of ideal status and status quo was designed. Before model is put to work, the following The fmdings of model and results. are presented in the form of the above three categories and the degree of its appropriateness with Iran management system is approved, therefore, . it is recommended for current management system of our country and this system will be qualitatively improved if it is applied. With regard to theoretical history of research and by using ThreeBranched Model (3c) which has these dimensions; Co-structure, Context, Content, it is attempted to design 11 systems and for the designed ones, with regard to theoretical bases and Alavi evidences and classification of index variables on the base of their compatibility with each other in 3c model, 48 variables were derived and the variables were conformed with 3c model along with sources and emanators, and then Dulikerity questionnaire of ideal status and status quo was designed. Before model is put to work, the following The fmdings of model and results. are presented in the form of the above three categories and the degree of its appropriateness with Iran management system is approved, therefore, . it is recommended for current management system of our country and this system will be qualitatively improved if it is applied.

University of Tehran Organizational Culture Management 2423-6942 3 1 2005 03 21 - - 14209 FA Journal Article 1970 01 01 Now there are models for increasing productivity and accountability that relate organizations' mission statements with measureable objectives and economy, efficiency and effectiveness is the main aim of them. Educational institutions, including ministries of education and hiyher education are very important because their services covers the whole community and their deficiency is a national loss and so Knowing the Factors that decrease their productivity (and dropout at the top) is very important for top managers of these organizations. This research studies the social factors affecting high school students' dropout and is important because analyzes their parts with discriminal analysis, thoredore, its results and suggestions should be considered important and useful for educational institutions to prevent dropout and its negative effects if possible. Now there are models for increasing productivity and accountability that relate organizations' mission statements with measureable objectives and economy, efficiency and effectiveness is the main aim of them. Educational institutions, including ministries of education and hiyher education are very important because their services covers the whole community and their deficiency is a national loss and so Knowing the Factors that decrease their productivity (and dropout at the top) is very important for top managers of these organizations. This research studies the social factors affecting high school students' dropout and is important because analyzes their parts with discriminal analysis, thoredore, its results and suggestions should be considered important and useful for educational institutions to prevent dropout and its negative effects if possible.

University of Tehran Organizational Culture Management 2423-6942 3 1 2005 03 21 - - 14210 FA Journal Article 1970 01 01 One of the topics of management which has gained the attention of all people is managers and responsible persons' duties to customers. On this topic many papers are written and even it is one of the important factors in evaluation of managers, that is how he or she treat customers and whether manager satisfies customers. However, the duty of customers to managers which is of importance has. been paid less attention. In addition, grounds of management must be considered in evaluation of managers. In this paper after mentioning the duties of managers to customers, some of duties of customers to managers as well as the necessity of paying attention to various grounds in evaluation of managers are discussed. One of the topics of management which has gained the attention of all people is managers and responsible persons' duties to customers. On this topic many papers are written and even it is one of the important factors in evaluation of managers, that is how he or she treat customers and whether manager satisfies customers. However, the duty of customers to managers which is of importance has. been paid less attention. In addition, grounds of management must be considered in evaluation of managers. In this paper after mentioning the duties of managers to customers, some of duties of customers to managers as well as the necessity of paying attention to various grounds in evaluation of managers are discussed.