While this paper studies the subject of relation between demand and customer and diverse opinions about this subject. different characteristics of elements of development cycle of marketing management are expounded. Also the fundamental challenge, that is providing the composition of mixed marketing along with studying the way this concept (mixed marketing) is formed and created, the challenge which stands against marketing management, is analyzed and studied.
“Reform movement in managing market” is introduced as a well- known management term in recent decade, when revolution in management of market attempts to fill up the vacuum resulted from relative stagnation in the science of marketing management.
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