This article explains behavioral fmance and individual decision making in Tehran stock exchange. The people, that participate in stock trades,need references for their decision making. They follow factors:(rate 1-5)
1. Big institutional decision making 2. Rumor
3. Majority decision making
4. personal analysis
5. Financial experts
However individual investors in Tehran stock exchange don't use fundamental and Technical Analysis for their buy and sell decision making. It sounds that individual participants on their investment are not rational and scientific. therefore students and experts and organizations that relation stoke market in iran, must notice this danger and find solution for this problem.
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