Strengths, weaknesses, opportunities and threats (SWOT) analysis do not provide an analytical means to determine the importance of the identified factors or the ability to assess decision alternatives according to these factors. Although the analysis successfully pinpoints the factors, individual factors are usually described briefly and very generally. For this reason, SWOT analysis possesses deficiencies in the measurement and evaluation steps. Although the analytic hierarchy process (AHP) technique removes these deficiencies, it does not allow for the measurement of the possible dependencies among the factors. Therefore, it is better to employ a form of SWOT analysis that measures and takes into account the possible dependencies among the factors. This paper uses the analytic network process (ANP), which allows the quantitative analysis of SWOT and measurement of the dependencies among the factors. Dependencies among the SWOT factors affect the strategic and sub-factor weights and change the strategy priorities. Aim of this research, to determine priority of organizational strategies for using. SWOT is used for determining of strategies and ANP is used for evaluating strategies. Finally, strategy of SO is selected as best strategy for using because it had most weight in final matrix.
Maleki, M., Mohaghar, F., & Karimi Dastjerdi, D. (2010). Using the Analytic Network Process (ANP) in SWOT for Determining and Evaluating the Organizational Strategies. Organizational Culture Management, 8(21), 175-159.
MLA
Mohammad Maleki; Fatemeh Mohaghar; Davoud Karimi Dastjerdi. "Using the Analytic Network Process (ANP) in SWOT for Determining and Evaluating the Organizational Strategies", Organizational Culture Management, 8, 21, 2010, 175-159.
HARVARD
Maleki, M., Mohaghar, F., Karimi Dastjerdi, D. (2010). 'Using the Analytic Network Process (ANP) in SWOT for Determining and Evaluating the Organizational Strategies', Organizational Culture Management, 8(21), pp. 175-159.
VANCOUVER
Maleki, M., Mohaghar, F., Karimi Dastjerdi, D. Using the Analytic Network Process (ANP) in SWOT for Determining and Evaluating the Organizational Strategies. Organizational Culture Management, 2010; 8(21): 175-159.
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