Organizational Culture Management

Organizational Culture Management

Assessing Relationship between the Iimplementation of the Electronic System and the Level of Customer Satisfaction in Branches of Bank Saderat of Mazandaran

Document Type : Research Article

Authors
Asef Karimi 1
Esmail Shabaninejad 2
Gholamreza Adibfar 3
1 Assistant Professor, Faculty of Management and Accounting, College of Farabi, University of Tehran, Iran
2 MSc. Faculty of Management, University of Tehran, Iran
3 MSc. Islamic Azad University, Branch Abhar, Abhar, Iran
10.22059/jomc.2016.57667
Abstract
One of the biggest opportunities and challenges facing organizations today is the use of web Technology. The Internet as a tool for economic exchanges create new sources of income for most of organizations put. The present study investigated the relationship between customer satisfaction and implementation of electronic systems has been. This research used a descriptive, correlational survey. The population of this study is those that export customers in the bank accounts and electronic banking services have. Model study with a sample of 384 clients was assessed using random sampling. The reliability of the questionnaire .92 was obtained. The results showed that the performance of services, response time and reduce costs, the main indicators BSI implementation of a province and among the three indicators of customer satisfaction, customer self-image is the most significant.
 
 
 
 
Keywords
Bank
Customer Satisfaction
Consumers
Electronic banking
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Organizational Culture Management
Volume 14, Issue 2
Summer 2016
Pages 475-498