Typology of Rumor Dissemination in the Recreational, Cultural, and Sports Organization of Isfahan Municipality

Articles in Press

Document Type : Research Article

Authors

Department of Culture and Communication, Islamic Azad University, Isfahan-Khorasgan Branch, Isfahan, Iran

Abstract

The aim of this study was to develop a typology of rumor dissemination and to identify the factors influencing it. This research examined the phenomenon of rumor within the Recreational, Cultural, and Sports Organization of Isfahan Municipality.

Method: Using a qualitative methodology and thematic analysis, semi-structured interviews were conducted with 93 employees of the organization. The main themes related to the causes and modes of rumor dissemination were identified and categorized.

Findings: Based on the thematic analysis approach, relevant themes regarding rumor dissemination were extracted. After clustering, integration, and elimination of overlapping codes, 115 key themes, 36 level-two organizing themes, 7 level-one organizing themes, and 5 global themes were obtained. To assess the validity of the research, expert opinions were used, indicating acceptable validity of the findings. For reliability assessment, the Holsti method was employed, yielding a reliability coefficient of 0.911, which is above the standard threshold of 0.7.

Conclusion: The results indicated that rumor dissemination in this organization is influenced by both intentional and unintentional factors, and occurs through various channels including face-to-face communication, phone conversations, and social media. The results were presented in the form of a thematic network.

Keywords

Main Subjects

Organizational Culture Management

Articles in Press, Accepted Manuscript
Available Online from 08 September 2025

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