Presenting a model of a culture of cheerfulness and its role in success

Articles in Press

Document Type : Research Article

Authors

1 gilan university

2 tehran university

3 payam nor

10.22059/jomc.2025.401174.1008869

Abstract

Purpose: Today,the quality of communication in organizations, especially interpersonal relationships, plays an important and decisive role in achieving organizational goals. In this regard, promoting a culture of cheerfulness in organizational communications can be a solution. Therefore, the question of the present research is how promoting and developing a culture of cheerfulness affects the success of organizations.



Method: This research was conducted in a qualitative manner using the grounded theory method, the emergent approach (Glazer) and with an exploratory nature. The statistical population of the research is expert and expert faculty members and managers of the insurance industry. The research data was collected using purposive sampling and snowball technique and based on in-depth interviews with 16 people and analyzed using thematic analysis method.



Findings: The results obtained from the coding led to the identification of 42 subcategories and 11 main categories in the form of 4 axes of organizational learning development based on the what, how, and ultimately the results of learning development based on a culture of cheerfulness.



Conclusion: The results of the research showed that utilizing a culture of cheerfulness in the field of improving organizational communications is very complex, and success in it can have valuable results.

Keywords

Main Subjects

Organizational Culture Management

Articles in Press, Accepted Manuscript
Available Online from 22 September 2025

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