Review and Desinption of selected marketing management researches in Iran

Document Type : Research Article



The aim of this paper is to review the presented researches in marketing management in recent years. There is a vital need for a research to show trends and gaps of academic researches among Iranian universities. To answer this need, a comprehensive framework that covers marketing management is developed and is validated by experts. Secondly, 340 accepted papers which are passed 2 peer reviewprocess from 21 national and international marketing and related conferences since 2005 until summer 2009 in Iran are selected. Paper title, keywords, author biography (name, gender, education, affiliation) and conference information were added to database for analysis. Then based on title and keywords each paper was assigned assin to maximum 3 sections in the framework. Finally using descriptive statistics and qualitative meta-analysis, the information about authors and framework were analyzed. Relatedd to the contribution of universities in marketing management researches, Tarbiat Modarres University by 88 researcher has the upper level. Related to framework, with 561 cases, in the general level, marketing philosophy and concepts with 193 cases and in the second level, managing marketing efforts with 23 cases absorb minimum attention of scholars in Iran.