Formulating a model of determinants for mosque prayers’ satisfaction and its correlation with loyalty

Document Type : Research Article

Authors

1 MA in Business Administration, Faculty of Management & Accounting, Ali-Abad Islamic Azad University

2 Associate Professor, Department of Business Management Allameh Tabatabaee University

3 Assistant Professor, Faculty of Humanities, Business Administration, Hazrate Masoomeh university

Abstract

Customer satisfaction is a critical element for excellence and achievement of any
organization in a competitive environment. Mosques as a nonprofit-religious institution
should pay attention strongly to satisfying their customers namely prayers, so they can
survive in a competitive environment of culture. Present study aims to design a model
of determinants of people satisfaction to mosque and their loyalty in Golestan Province
by a descriptive-analytical study in 2012. For this purpose, a sample of 380 prayers of
Golestan Province has been selected by clustered sampling. Researcher-made
questionnaire was used to assess customer satisfaction and loyalty. 500 questionnaires
were distributed among prayers of Golestan Province. Totally, 371 filled
questionnaires were returned. SPSS 16 LISREL 8/54 softwares were used to analyze
the data. The result of descriptive and inferential statistical show that the Several
factors of satisfaction index, perceived image of organization, perceived quality
(software and hardware), clients’ expectation, perceived value and loyalty are in
conceptual model.

Keywords

Files

Share

How to cite

Statistics