Investigating the Effect of Porters Competitive Strategies in Response to Customer Market Orientation Needs in Petrochemical

Document Type : Research Article

Authors

1 Associate Professor of Executive Management, Islamic Azad University, Science and Research Branch of Tehran

2 Assistant Professor of Humanities, Applied Science University, Tehran

3 Master of Science in Executive- Strategic Management, Islamic Azad University, Electronic Branch of Tehran

Abstract

The purpose of this study is to evaluate effect of porter`s competitive strategies to
meet customer market orientation needs in petrochemical firms. Given the numbers of
products of this company, this study examine polyethylene products, so the impact of 3
porter`s strategies, differentiation strategy, focus strategy, cost leadership strategy,
evaluate in response to market orientation needs of this product. porter`s generic
strategy is the method for analysis of the competitive environment. Though the
organization can determine it`s position in the competitive environment of the industry.
Differentiation strategy is another method which the company offers distinct products
and services, this make the unique situation in industry. In focus strategy, special
costumers use the product. In cost leadership strategy, production and implementation
of projects is performed in standard procedure with the aim of reducing prices of goods
for customer. Market orientation also says the products have to shows market demands
and change in taste of customer.

Keywords

Organizational Culture Management
Volume 11, Issue 3 - Serial Number 3
October 2013
Pages 121-139

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