Consideration the Effect of Organizational Storytelling on the Creating Ethical and Spiritual Culture

Document Type : Research Article


1 Assistant Professor,Payamenoor University, Tehran, Iran

2 Professor, Payamenoor University, Tehran, Iran

3 M.A. of Change Management, Islamik Azad University, Tehran, Iran


Organizational storytelling is frequently discussed for many years in management but unfortunately, there is only one study in this case in Iran. According to the above mentioned theoretical vacuum, we decided to describe the method of using culture, morality and spirituality from organizational storytelling. This study is descriptive and functional. Two hypotheses: the storytelling impact on moral and spiritual culture development. Data collected by questionnaire, Content validity and reliability of the questionnaire were obtained by Cronbach's alpha. Research community id the Staff of electricity industry and the sample size was 131. Data analysis was performed using SPSS and LISREL and to test the hypothesis, t- student test was used. Accordingly, this research was 95 percent were approved. In our research we found that storytelling can integrate and improve these items in organization. We use best resource to begin improving this content (storytelling) in theory.


Main Subjects

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