Modeling the Network Policymaking in the Tourism in Iran

Document Type : Research Article

Authors

1 Ph.D. of Public Administration, College of Farabi, University of Tehran, Qom, Iran

2 Assistant Professor, College of Farabi, University of Tehran, Qom, Iran

3 Professor, College of Farabi, University of Tehran, Qom, Iran

Abstract

Tourism is an industry that contains high level of mutual interdependencies and creating cooperative relationships like networks in it is a managerial requirement more than it is desirable. Since the improvement of the policy-making process in the field of tourism is one of the important factors in the development of this industry, this article seeks to design and validate the appropriate model of network policy in the field of tourism. To achieve this goal, the present study was conducted with an applied and mixed approach the research instrument was interview in the qualitative section, and questionnaire in the quantitative section. The analysis of the data in the qualitative section was done through thematic analysis and in the quantitative part through structural equation modeling. After designing the conceptual framework, a questionnaire was distributed among 245 experts and managers of the Cultural Heritage, Handicrafts and Tourism Organization of Iran. Reliability of the questionnaire was verified using Cronbach's alpha and construct reliability (CR), and its validity was confirmed by content validity and convergent validity (AVE) methods. Finally, 54 items were identified in three structural, behavioral and context fields.

Keywords

Main Subjects

References

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Organizational Culture Management
Volume 15, Issue 3
October 2017
Pages 483-502

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