Human Resource Flexibility, Creativity, and Organizational Innovation in Insurance Companies

Document Type : Research Article


1 Ph.D. Student, Faculty of Economic-Management and Administrative Sciences, Semnan University, Iran

2 Associate Professor, Faculty of Economic-Management and Administrative Sciences, Semnan University, Iran

3 Ph.D. Student, Faculty of Management and Economic, Tarbiyat Modares University, Iran


This study proposes a model of the impact of HR flexibility both on creativity at the individual level and on innovation at the organizational level. The model was tested on 147 managers from 20 departments of Iranian insurance companies. This was done through a questionnaire. Content and Construct of questionnaires validity was done employing experts` opinions and confirmatory factor analysis respectively. Reliability of the instrument was assessed by Cronbach's alpha and confirmatory factor analysis; all three variables investigated were of acceptable reliability and validity. In order to analyze the data from structural equation modeling, confirmatory factor analysis and hierarchical regression were used. The results show that creativity partially mediated the impact of HR flexibility on organizational innovation. Also, the results suggest that HR flexibility has important effects on creativity at both the individual and organizational levels.


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