Analyzing the Competitive Strategies of International Scientific and Cultural Organizations (Case Study of Islamic Universities of Saudi Arabia, Malaysia, and Egypt)

Document Type : Applied Article

Authors

1 Assistant Professor, Cultural Management Group, Islamic Maaref University, Qom, Iran

2 Researcher of Imam Hossein University, Tehran, Iran

Abstract

In the globalization era, international universities have started a severe competition to spread the Islamic science and culture. In this regard, Islamic Universities such as Mohammad bin Saud, Umm al-Qura and Al-Madinah in Saudi Arabia, the University of Islamic Sciences in Malaysia and the General Assembly of Al-Azhar in Egypt have adopted widespread competitive strategies to spread the Islamic science and culture. The Shi'a organizations and centers that are active in the field of Islamic sciences and culture require an appropriate and comprehensive understanding of the direction of the competitive strategies of the aforementioned universities to be able to foresee appropriate measures. To this end, the question that we need to answer is that “what are do competitive strategies of international scientific and cultural organizations in the Muslim world?” The purpose of this study is to identify the direction of competitive strategies of the abovementioned universities in the field of Islamic sciences and culture. Referring to existing documents, their strategies were examined through content analysis (thematic network). After analyzing the content of their competitive strategies, 40 Basic themes were found, categorized in the form of 12 organizing themes, and ultimately represented in five comprehensive strategies (core strategies) called "Ideological hegemony", "promotion", "scientific authority", "skill training" "and "ground setting".

Keywords

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References

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Organizational Culture Management
Volume 17, Issue 4
January 2020
Pages 587-610

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