Strategic foresight of entrepreneurship in Iran's sports industry

Document Type : Applied Article


1 Physical Education faculty, Islamic Azad University, Isfahan (Khorasgan) Branch, Isfahan, Iran

2 Sport Management Department, Sport Sciences Faculty, University of Isfahan, Isfahan, Iran



The current research was carried out with the aim of strategic foresight of entrepreneurship in Iran's sports industry. This research was applied with a qualitative-quantitative approach. The research participants were experts in entrepreneurship, entrepreneurship in sports and management professors, and 20 of them were selected as a research sample until the researcher reached theoretical saturation. Data analysis was done in the qualitative part by coding theoretical bases and expert interviews. In the quantitative part, the effective factors were identified, they were entered into the matrix of cross-effects in the Mikmak software, and the key factors were extracted, and then the ideal future scenario of the entrepreneurship of the sports industry in Iran was compiled. The research results showed that there are 10 common factors between influential and influential key factors and 30 possible situations were defined for 10 factors. In the scenario writing section, 12 scenarios have a very high probability of occurrence, and the first scenario is the most likely scenario for the development of entrepreneurship in Iran's sports industry. As a result, managers and planners should be prepared to deal with all possible situations by considering all conditions.


Main Subjects

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