Examining the Impact of Toxic Leadership on Export Performance with Organizational Silence as a Mediator and the Moderating Role of Dispersion in Organizational International Marketing Capabilities

Document Type : Research Article

Author

Assistant Professor of Management, Economics and Accounting Department, Faculty of Humanities and Social Sciences, Golestan University, Golestan, Iran.

10.22059/jomc.2024.379889.1008688

Abstract

This study explores the effect of toxic leadership on export performance, with organizational silence as a mediator and the dispersion of international marketing capabilities as a moderator. A quantitative survey method was used, involving 400 managers and employees from trading and export companies in Khorasan Razavi province. Data collection was performed through standardized questionnaires, with reliability and validity confirmed using Cronbach's alpha and other metrics. Structural equation modeling and partial least squares (PLS) analysis were conducted using PLS 4 software. Findings reveal that toxic leadership significantly increases organizational silence (path coefficient = 0.693, t-value = 22.39) and reduces export performance (path coefficient = -0.405, t-value = 6.216). Organizational silence negatively impacts export performance (path coefficient = -0.167, t-value = 2.669), but this relationship was not significant in the moderation model. Additionally, the dispersion of international marketing capabilities moderates the negative effect of toxic leadership on export performance (path coefficient = 0.129, t-value = 2.172). The study underscores the importance of effective leadership and strong international marketing capabilities in improving export performance. It demonstrates that toxic leadership can lead to organizational silence, which negatively affects export performance. However, having dispersed international marketing capabilities can mitigate the adverse effects of toxic leadership, highlighting the need for balanced leadership and strategic marketing practices to enhance export outcomes.

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