بررسی تأثیر مربیگری مدیریتی بر حفظ و نگه‌داشت کارکنان نسل زد با نقش تعدیل‌کنندگی برند کارفرمایی

نوع مقاله : مقاله پژوهشی

نویسندگان

گروه مدیریت، دانشکده اقتصاد و مدیریت، دانشگاه تبریز، تبریز، ایران

چکیده

هدف: هدف از این پژوهش بررسی میزان اثرگذاری مربیگری مدیریتی بر حفظ و نگه‌داشت کارکنان نسل زد فعال در استارتاپ‌های فناوری اطلاعات است که در این ‌بین نقش برند کارفرمایی به ‌عنوان تعدیل‌کننده نیز بر رابطة بین مربیگری مدیریتی و حفظ و نگه‌داشت کارکنان نسل زد سازمان مورد واکاوی قرار گرفته است.
روش‌شناسی: پژوهش حاضر از نظر هدف جزء پژوهش‌های کاربردی و از نظر ماهیت جزء پژوهش‌های توصیفی از نوع همبستگی به شمار می‌آید. جامعة آماری شامل 1300 نفر از کارکنان نسل زد فعال در استارتاپ‌های حوزة فناوری اطلاعات است که تعداد نمونه مطابق با فرمول کوکران 296 نفر برآورد شد. گردآوری داده‌ها به روش پرسشنامه انجام گرفت و مجموعة 285 پرسشنامه دریافت و بررسی شد. داده‌های به‌دست‌آمده نیز با استفاده از نرم‌افزارهای SPSS27 و SmartPLS3 مورد تجزیه‌وتحلیل قرار گرفت.
یافته‌ها: یافته‌های این پژوهش چنین بیان می‌دارد که مربیگری مدیریتی، که یکی از مفاهیم جدید در حوزة مدیریت و رهبری سازمان‌ها به شمار می‌رود، بر حفظ و نگه‌داشت کارکنان نسل زد سازمان تأثیر معنادار دارد. همچنین، برند کارفرمایی نقش تعدیل‌کننده در این ‌رابطه ایفا می‌کند.
نتیجه: از بررسی و تحلیل داده‌های گردآوری‌شده در خصوص فرضیات مورد بحث این پژوهش چنین به دست می‌آید که مربیگری مدیریتی با نقش تعدیل‌کنندگی برند کارفرمایی تأثیر قابل توجه و معناداری بر حفظ و نگه‌داشت کارکنان نسل زد بر جای می‌گذارد. بنابراین می‌توان آن را رویکردی به‌روز و اثربخش در حوزة مدیریت منابع انسانی برای مبحث حیاتی حفظ و نگه‌داشت کارکنان نسل زد در سازمان‌ها به‌خصوص استارتاپ‌ها به ‌حساب آورد.

کلیدواژه‌ها

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