Designing the Model of Stakeholders’ Smart Trust to Organization (Case Study: Customers of Iranian Car-Manufacturing Companies)

Document Type : Research Article

Authors

1 Ph.D. of Public management. Ph.D. center, Payam-e-Noor University, Tehran, Iran

2 Professor, Group of Management, Payam-e-Noor University, Tehran, Iran

3 Associate Professor, Group of Management, Payam-e-Noor University, Tehran, Iran

4 Professor, Faculty of Management & Economics, Tarbiat Modares University, Tehran, Iran

Abstract

The purpose of this study is designing and describing the model of customer's smart trust for Iranian automobile manufacturers because management scientists believe that smart trust is advanced-level trust, and it is very necessary for organizational success in the market. Data collected using a questionnaire that carefully designed by researchers. The questionnaires were distributed among customers of Iranian automobile manufacturers, in Tehran. We used Confirmative Factor Analysis (CFA) and Structural Equation Modeling (SEM) for evaluating and testing the research hypotheses. Finally, the improved and final model of customer's smart trust for Iranian automobile manufacturer was produced. This paper has useful implications for managers.

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References

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Organizational Culture Management
Volume 16, Issue 2
July 2018
Pages 393-410

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