The Meaning and Concept of Quality Culture Based on the View of Stakeholders at the University of Tehran

Document Type : Research Article

Authors

1 Department of Assessment and Measurement, University of Tehran

2 Department of Curriculum Development & Instruction Methods, University of Tehran

Abstract

Objective: This study aimed to analyze the meaning and concept of quality culture based on the commonality and differences of faculty members, managers, employees, and students of the University of Tehran. Methods: The approach of this study was qualitative and interpretive phenomenology. The research participants included four categories of stakeholders: faculty members, employees, managers, and students of the University of Tehran, which were selected and saturated after conducting 61 interviews. Results: The findings led to the identification of three main themes, 19 sub-themes and 66 indicators agreed by all stakeholders. In examining the difference, students favor an answer-oriented culture, faculty members prefer a progress-oriented culture, managers advocate a quantitative-oriented culture, and employees considere justice-oriented culture as their desired dominant culture towards quality. The conceptual comparison of quality culture in different educational groups showed that the dominant view and perception in different faculties are different from one another. Conclusion: Based on the findings, quality culture is a multidimensional issue that, beyond the conceptual commonality, has had maximum diversity and pluralism in terms of the academic side and educational groups.

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