Document Type : Research Article
Authors
1
Department of Management, Faculty of Humanities, Hazrat-e Masoumeh University, Qom, Iran
2
Department of Public Management, Faculty of Management and Accounting, Farabi Campus, University of Tehran, Qom, Iran
3
Department of Information Technology, Faculty of Engineering, Qom University, Qom, Iran.
4
4. Department of Industrial Engineering, Faculty of Engineering, University of Research Sciences, Tehran, Iran.
10.22059/jomc.2024.375943.1008660
Abstract
The main goal of this plan is to analyze the pathology of home businesses and explain the drivers of the development of modern home business culture. The approach of the current research is mixed, in terms of its purpose, it is applied and in terms of its nature and descriptive method. The community of participants of this project in the qualitative and quantitative part includes experts, university professors who have written articles in the field of home businesses, as well as activists in the field of home businesses with at least three years of useful experience, university graduates, and finally experts, managers and officials of executive bodies in charge of employment affairs. The analysis of the research data is based on the theme analysis, which includes 49 basic themes, eight organizing themes and finally three overarching themes named purposeful value creation, intelligent regeneration and multiple synergies. Also, the results of the weighted average regarding new jobs show that the jobs of designing commercial websites, designing robots in social networks, and designing fashion and clothes with software are respectively the most preferred among university graduates. The most important challenges and harms identified in the field of home businesses are related to the lack of networking and acting in isolation, not having a comprehensive and targeted plan for the development of home businesses, offering microloans without examining and recognizing the talents and capacities of applicants.
Keywords
Main Subjects
)